Joe the Art of Coffee, Various Locations
It’s easy to find a decently drinkable latte in our city, thanks to the Starbucks on every corner (sometimes two). But a truly great latte? Not so easy to find.
Jonathan Rubinstein was working as a talent agent when he realized how difficult it is to find a coffeeshop that focuses on both their atmosphere and their coffee. He opened Joe the Art of Coffee in 2002, and four years later, he’s providing coffee for David Letterman and pulling espresso shots at three successful locations in downtown Manhattan.
There’s no question that the focus is on the coffee here. The hazelnut lattes have rendered me (a confirmed coffee snob) speechless on many occasions. They are big and creamy, with just the right amount of foam, and the baristas are skilled in latte art. Joe also serves some of the best chai in town; my mother, who doesn’t like to drink anything too sweet, will request a trip to get chai when she comes to visit.
The atmosphere is quiet enough for writers and students, despite the steady stream of traffic. The music is always eclectic and at a pleasant background level, and there’s usually a pile of recent issues of the Times and some postcards for indie films.
Joe the Art of Coffee has acquired the undeniable “cool” stamp as well, and it’s not just the Letterman connection. My husband and I have personally bumped into Philip Seymour Hoffman and Jake Gyllenhaal there. And Amy Sedaris bakes the cupcakes.
One caveat: all the locations are relatively small, with about a dozen cafe tables apiece, so you may have to hover for a while to stake a claim on one. But once you’re there, you can stay for hours.
Joe the Art of Coffee
141 Waverly Place at Sixth Avenue
B/D/F/V or A/C/E to West 4th Street
Weekdays 7am-8pm
Weekends 8am-8pm
212.924.6750
9 East 13th Street between Fifth Avenue & University Place
4/5/6 or N/R to Union Square
Weekdays 7am-8pm
Weekends 8am-8pm
212.924.7400
130 Greene Street between W. Houston Street and Prince Street
In the flagship Alessi Store
R/W to Prince or B/D/F/V/6 to Broadway-Lafayette
Weekdays 7am-7pm
Saturday 8am-7pm
Sunday 8am-6pm
212.941.7330


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